Our client is a growing UK business looking for a commercially minded Digital Marketing Manager to take ownership of lead generation and digital marketing activity.
This is a hands-on role for someone who can combine SEO, email marketing, website optimisation and content creation to drive a consistent flow of qualified leads and deliver measurable business growth.
There is also the opportunity to participate within the wider business; for example, improving internal communications, input to the new eCommerce website and working with the Management Team to bring ideas, strategy and influence the success of the overall business.
The Role
Drive digital lead generation campaigns across key target markets
Manage and optimise email marketing campaigns
Improve SEO performance, organic traffic and online visibility
Enhance website performance, conversions and user journeys
Create engaging content including blogs, case studies and service pages
Analyse campaign performance and report on ROI
Manage CRM data, lead nurturing and marketing automation
Work closely with sales and leadership teams to maximise conversions
About You
2+ years' experience in digital marketing, lead generation or B2B marketing
Strong email marketing and campaign management experience
Good understanding of SEO and content marketing
Experience with HUBSPOT , website analytics and reporting
WordPress or CMS experience
Excellent copywriting and communication skills desirable
Commercially focused with a data-driven approach
Desirable
Google Ads or LinkedIn Ads experience
Marketing automation experience
Experience within B2B services, compliance, facilities management or engineering
