HRGO Recruitment are currently seeking an experienced, data-driven Digital Marketing Specialist to lead integrated marketing campaigns that drive brand awareness, customer acquisition, and measurable business growth.
This role combines performance marketing expertise with AI-powered content creation and automation to maximise campaign impact and efficiency.
Key Responsibilities
Plan, execute, and optimise multi-channel marketing campaigns
Own paid digital channels (Google Ads, PPC, paid social) and manage full campaign lifecycle
Set KPIs, monitor performance, and optimise for ROI
Manage budgets and forecasting
Use data to inform segmentation, targeting, and messaging strategies
Maintain brand consistency across all communications
Support PR and customer journey initiatives
Leverage AI tools to create and optimise content (blogs, emails, ads, landing pages, social media)
Develop effective prompts and refine AI-generated content to align with brand voice
Implement automation and AI solutions to improve efficiency
Collaborate cross-functionally and mentor a Campaign Executive
Skills & Experience
Proven experience in campaign or demand generation marketing (SaaS, tech, or B2B preferred)
Strong Google Ads and analytics expertise
Experience with marketing automation and CRM platforms (e.g., Pardot, Salesforce)
Hands-on experience using AI content tools
Strong analytical, copywriting, and project management skills
Commercially minded with experience managing budgets and KPIs
Have your own equipment
If you are interested in this role, please contact Mia at 0151 439 3051 or email Mia.Tong@HRGO.co.uk
